Without question, an Official Website is the Online stage for a performer or production’s story and presence, but it isn't necessarily the most driving force; the stage is only a part of the larger venue. No matter how telling the story on that stage, the pages are still dependent on consumers reading them.
What happens if there is some timely information regarding an appearance, or a schedule change, or release date? What if those consumers don't visit your Website during that critical time period?
An Email Newsletter allows interested visitors to subscribe for free and to receive all of this timely news right in their email-box even if they don't visit your Website regularly.
Because Email Newsletters also include Website updates, this feature by no means decreases traffic to your site; rather, it increases traffic by loyal visitors who may have already consumed your site several times but will go back again as they read that there are new chapters in the story.
Even if you currently have an Official Website, are considering one in the future, or don’t desire one at all at this time, we have several options available to you.
The bottom line is that no other aspect of Internet Relations is more valuable and useful to the performer, producer, and consumer as timely and accurate news. And no other Online means is more suitably cast for the part than an E-Newsletter.