Through both free email subscription and web page "searchability," your newsletter can be accessible to limitless readers. It can also be archived, fostering continous consumption of information long after otherwise being a current issue/volume.
Online Publications are interactive with hyperlinks and options for streaming media and downloads and view as pages in a magazine. This Top That! Signature also lends itself to utilizing a unique but complementary layout and image to your official website -- a bonus which keeps your story fresh for your audience and more flexible for you. (see the Production Website, Designing Women Online, and its companion Online Publication, Belled.)
With an Online Publication, the options and potential are limitless!